The role you have today has to become more truthful.

Designers, frontend developers, design engineers — the labels are being asked to carry broader work on some teams. The Product Architect is a proposed practice for holding that work, not a universal replacement for specialist roles. The path forward is not to defend the old title or inflate a new one. It is to name the value more truthfully, build evidence of it, and reposition into it without pretending you were always there.