The Book
Six arc stages, fourteen chapters. Read from the top, or jump to the stage you're standing in.
Naming what you're already feeling.
A new lens for what software is now.
What becomes possible from inside the new lens.
What this craft now demands of you.
Chapter 5
Trust Is a Product Layer
Trust is built in the structure of the product, not promised in the copy.
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Chapter 7
Taste as Operational Judgment
Taste is what decides what should not exist.
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Chapter 8
Builders Need Strategy Now
Strategic product judgment belongs inside the build.
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Chapter 9
Technical Depth Without Technical Captivity
Enough fluency to design well. Not so much that it becomes the identity.
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Acts you can run this week.
Chapter 10
Prototype the Behavior
Match the prototype's fidelity to the risk it needs to test.
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Chapter 11
Build Evidence of a New Identity
The new role becomes legible to others when there is something to point at.
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Chapter 12
Repositioning Without Pretending
Move into the role you can defend, not the role you want.
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